# Website redesign process: a fintech project > Our website redesign process, step by step, shown on a fintech project: audit, brief, structure, trust patterns, mockups, migration and an itemized estimate. Canonical page: https://kyvrel.com/blog/website-redesign-process Published: 2026-10-14 · 6 min read · Kyvrel A good website redesign process moves in a fixed order: audit, brief, structure, content and trust, design, build and migration, then launch checks. Each step ends with a decision you sign off. Skipping ahead is how redesigns run late and lose search traffic. Below, we walk through each step on a fintech redesign project that shows our method. The project starts from a brief: a new marketing site for a B2B payments company. It shows how we think, what each stage produces and where the hard decisions sit. You can see the screens on our [fintech website redesign](https://kyvrel.com/work/fintech-redesign) page. ## The website redesign process, end to end Most redesigns fail at the edges, not in the middle. The design itself is rarely the problem. Problems start when nobody agreed on goals, or when the old site's URLs are forgotten at launch. So our process puts the most work at both ends. ![The website redesign process as a timeline: audit, brief, information architecture, content and trust patterns, design, build and migration, launch](https://kyvrel.com/blog/inline/website-redesign-process-1.png) 1. **Audit:** what the current site does, for whom, and what it ranks for. 2. **Brief:** goals, audiences, constraints and what "done" means. 3. **Information architecture:** pages, navigation and the content model. 4. **Content and trust patterns:** what each page must prove, and how. 5. **Design:** mockups, reviewed in fixed revision rounds. 6. **Build and migration:** development, redirects, QA and launch. Each stage ends with a sign-off gate. Nothing moves forward on an implied yes. This is also how we keep the price fixed: scope is agreed in writing before the work it describes. ### Why we show the process on one project Agencies often show redesigns as before-and-after screenshots. Those hide the reasoning. We would rather show the thinking on a project we can describe in full. The brief: a mid-sized B2B payments company with an aging marketing site. It sells to cautious business buyers who need to trust the company before they ever book a demo. That is a common situation for fintech teams, and it puts pressure on every stage of the process. Where a project has analytics, interviews and search data, every decision points back to them. Where the evidence is thin, the brief states its assumptions openly, so you can check each one. ## Step 1: audit the current site and write the brief On a real project, the audit is where we learn the most. We look at: - **Traffic and search:** which pages bring visits, which queries they rank for, and which pages earn links. - **Page inventory:** every URL, its purpose and whether it still deserves to exist. - **Conversion paths:** how a visitor gets from a first visit to a demo request or a sign-up. - **Content:** what is outdated, duplicated or missing. - **Technical health:** speed, accessibility, CMS pain and integrations. Our [website redesign checklist](https://kyvrel.com/blog/website-redesign-checklist) lists all 30 steps we work through. The audit feeds a one-page brief: goals, primary audiences, the three things the site must make clear, constraints and success criteria. In this project, the brief is short and specific, because a vague brief produces a vague site. ## Step 2: information architecture before visuals We decide what pages exist before anyone designs them. For a fintech site, the structure usually has to serve two very different readers. One is the buyer comparing products. The other is the risk or compliance reviewer checking whether the company is safe to work with. ![A sitemap grid for a fintech marketing site: product pages, pricing, security, compliance, company and resources grouped by audience](https://kyvrel.com/blog/inline/website-redesign-process-2.png) In this redesign, that split shapes the navigation. Product pages answer "what does it do and what does it cost". A dedicated trust area answers "is this company safe". Both link to each other, so neither reader hits a dead end. The information architecture also produces the content model. Each page type gets defined fields, such as product, use case, regulation or team member. That makes the later CMS build straightforward, and it keeps pages consistent when the client's team starts editing. ## Step 3: content and trust patterns Fintech buyers do not trust adjectives. They trust specific, checkable statements. So for each key page, we list what it must prove and the evidence that proves it. The trust patterns in this redesign include: - **A security page in plain language,** describing data handling, encryption and access control without jargon. - **Regulatory facts stated clearly:** licenses, registrations and the entity that holds them, written as facts rather than badges. - **Visible pricing logic,** or at least a clear explanation of how pricing works and what affects it. - **Named people,** so buyers know who they will deal with. - **Accessible forms** with clear labels, honest consent text and no surprise fields. None of these is a visual trick. They are content decisions, which is why they come before design. A beautiful page with nothing to prove is still a weak page. ## Step 4: design in mockups and fixed rounds With structure and content agreed, design becomes a focused exercise. We design a small set of key templates first: home, a product page, the trust area and a long-form article. You can see them as mockups on the [project page](https://kyvrel.com/work/fintech-redesign). Feedback runs in fixed revision rounds. Our website redesign includes two. Each round collects consolidated feedback from the client's team, so the designer is not chasing conflicting comments. Fixed rounds keep the schedule honest, and they make people prioritize what matters. ## How long does a website redesign take? Our website redesign typically takes 5-6 weeks for 8 page templates in one language. The schedule grows with scope: roughly one more week for every 4 extra templates, and one more week for each additional language. Take a smaller redesign than this project: 12 page templates, 2 languages, plus an accessibility audit. Our calculator prices it like this: - **Base price:** $9,500, including 8 page templates and SEO migration. - **4 extra page templates:** a fixed price per template. - **Second language:** 12% of the base and extra templates. - **Accessibility audit:** $1,200. - **Total:** $13,650. That is a calculator configuration, so you can check every line yourself. It shows how each line moves the total, which is the point of an itemized estimate. ## Step 5: build, migrate and launch without losing traffic The build follows the agreed templates and content model. The part that protects your existing business is the migration. On every redesign, we map each old URL to its new home and keep metadata that already ranks. Then we compare search data before and after launch. SEO migration is included in every redesign we price for that reason. Our guide to [website migration without losing SEO](https://kyvrel.com/blog/website-migration-seo) covers the full method, including the checks we run during the first 30 days. Before launch, the site passes a QA checklist covering browsers, accessibility and performance. Launch itself should be the quietest day of the project. ## Plan your own redesign If your site needs a redesign, start with the audit and the brief, even before you choose a vendor. Our [website redesign services](https://kyvrel.com/products/website-redesign) start from $9,500 for 8 page templates, with SEO migration included and two revision rounds. For the full price list and every add-on, see [how much does a website cost](https://kyvrel.com/pricing).